Category | PR |
Subcategory | Social PR |
Entrant agency | Dentsu Aegis Network Poland |
Client | Itaka Foundation - Centre for Missing People |
Brand | Itaka Foundation - Centre for Missing People |
Product/service | NGO |
Release date | 22.09.2015 |
Advertising agency | Isobar Poland |
Production agency | Posterscope Poland |
Creative director | Yuri Drabent |
Creative director | Maciej Nowicki |
Copywriter | Michał Konert |
Copywriter | Anna Królewicz |
Copywriter | Konrad Słonecki |
Copywriter | Maria Smoleńska |
Art director | Bart Biały |
DESIGNER | Kaja Adamczewska |
ACCOUNT MANAGER | Magdalena Zaremba |
PR MANAGER | Monika Witoń |
PR MANAGER | Krzysztof Wąsowski |
STRATEGIC PLANNER | Mateusz Cukierski |
VFX | Bartosz Morawski |
SOUND DESIGNER | Borysław Georgijew |
OPERATOR | Michał Pęczalski |
Other | Anna Zielińska |
Other | Maciej Dutkowski |
We decided to take advantage of mass interest of the life of famous people (actors, celebrities, influencers). Using mass ranges celebtiy profiles in social media we reached the group that every day is not interested in the subject of the missing and the ITAKA Foundation's activities. Using celebrities as a new “commutation chcannel” we managed to placed information about ITAKA in “Harper's Bazaar”, “Cosmopilitan” and many others.