Category | Outdoor |
Subcategory | Ambient |
Entrant agency | White Rabbit Budapest |
Client | WWF Hungary |
Brand | WWF Hungary |
Product/service | Designed by Nature Skateboards |
Release date | 17.03.2016 |
Advertising agency | White Rabbit Budapest |
Production agency | Umbrella |
Creative director | Istvan Bracsok |
Creative director | Levente Kovacs |
Art director | Istvan Bracsok |
Copywriter | Levente Kovacs |
Art director | Akos Lugossy |
Art director | Marcell Szoke |
Copywriter | Adam Farkas |
CLIENT SERVICE DIRECTOR | Levente Balint |
STRATEGY DIRECTOR | Csilla Kovari |
DIRECTOR | Miklos Mendrei |
DIRECTOR | Emil Goodman |
EXECUTIVE PRODCUER | Zoltan Hidvegi |
EXECUTIVE PRODCUER | Miklos Kazmer |
PRODUCER | Gergely Angyal |
PRODUCTION MANAGER | Andras Genser |
DIRECTOR OF PHOTOGRAPHY | Daniel Racz |
EDITOR | David Laposi |
SENIOR MANAGER | Orsolya Nagy-Sandor |
VFX PRODUCER | Csaba Toth |
VFX SUPERVISOR | Gyorgy Laklott |
Other | Viktor Uhrin |
SOUND DESIGNER | Simon Koch |
DEVELOPER | Gergely Karacsonyi |
Website | www.designedbynature.hu |
To address Hungarian young people and make them aware of the importance of conservation, we focused on a small, but influential community: skateboarders. This group of opininon leaders could help spreading our message, and send it to a wider and younger audience. But they're quite immune to traditional commercial messages. So we created unique skateboards that resonated with the attitudes and lifestyle of our audience – with the help of real bears.