Category PR
Subcategory Consumer relations
Entrant agency Grayling Russia
Client PayPal Russia
Brand PayPal
Product/service PayPal
Release date 12.11.2015
Other agency Grayling Russia
Account director Varvara Fefilova
ACCOUNT MANAGER Natalia Arzamastseva
ACCOUNT MANAGER Maria Azamkhuzhaeva
FILM DIRECTOR Oleg Trofim
FILM PRODUCER Dmitry Zhukov
CLIENT SUPERVISOR Galina Skatkina
PRESIDENT Vladimir Malugin

In Russia, a high percentage of the population lives in locations so distant that e-commerce serves as a lifeline for them. With this in mind, the #WhereEverYouAre campaign takes us on a fascinating journey to the “e-commerce frontier” – highlighting how PayPal enables people living in remote areas of the world’s largest country to buy and sell things and lead fulfilled lives, using 5 real PayPal users as inspiring examples.