Category | PR |
Subcategory | Consumer relations |
Entrant agency | Grayling Russia |
Client | PayPal Russia |
Brand | PayPal |
Product/service | PayPal |
Release date | 12.11.2015 |
Other agency | Grayling Russia |
Account director | Varvara Fefilova |
ACCOUNT MANAGER | Natalia Arzamastseva |
ACCOUNT MANAGER | Maria Azamkhuzhaeva |
FILM DIRECTOR | Oleg Trofim |
FILM PRODUCER | Dmitry Zhukov |
CLIENT SUPERVISOR | Galina Skatkina |
PRESIDENT | Vladimir Malugin |
In Russia, a high percentage of the population lives in locations so distant that e-commerce serves as a lifeline for them. With this in mind, the #WhereEverYouAre campaign takes us on a fascinating journey to the “e-commerce frontier” – highlighting how PayPal enables people living in remote areas of the world’s largest country to buy and sell things and lead fulfilled lives, using 5 real PayPal users as inspiring examples.