This year, Golden Hammer goes to the next level. New venue, top-notch Conference programme, a Workshop and an Award Event

Festival will start on 31 May with Workshop, where together with Dr. Saskia Wallner, Ketchum Global Partner and CEO of Ketchum in Austria, we will discuss the five elements of a good story and we will try out a couple of fun creative techniques on how to develop such stories in a team. We will discuss the Do´s and Dont´s of memorable and emotional storytelling, and we will have a closer look on how to use different channels and instruments to really reach our audiences with a story. 

On 2 June Festival will continue with Conference where speakers will be the members of Golden Hammer’s very select jury and very much on top of where the creative industry finds itself. And where it should or could go. 

WORKSHOP VENUE: Pullman Riga Old Town, Jēkaba iela 24, Rīga 

CONFERENCE VENUE: Pullman Riga Old Town, Jēkaba iela 24, Rīga 

AWARDS EVENT VENUE: Pullman Riga Old Town, Jēkaba  iela  24, Rīga

Ticket prices: Workshop - 79 EUR, Conference - 79 EUR,  Awards Event + Afterparty - 15 EUR.

Tickets for the Golden Hammer workshop, conference and awards event are available HERE. Please note that only credit card payments are accepted for online ticket purchases. If you would like to pay with bank transfer, please contact the Golden Hammer team - hammer@goldenhammer.eu. 

  • 14:30

    REGISTRATION AND FRESH BREWED COFFEE

  • 15:30
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    Heroes, Content, and Storytelling: The Future of Marketing and PRSaskia Wallner, Ketchum Global Partner and CEO of Ketchum in Austria

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    Storytelling has probably become the most overused buzzword in our industry. That said, there are lots of new aspects to the topic which deserve a closer look and candid discussion. Because not every story is a story worth telling, and to be frank, not every „story“ is a story in the first place. So how can we as professional communicators make sure that what we tell is relevant and interesting to the „outside world“, as well as to the – evermore important – internal stakeholders? What are the ingredients of a story that really works, and what can we do to reach the maximum effect? And why are stories the undisputed number 1 content in our world? 

     In this workshop, we will discuss the five elements of a good story and we will try out a couple of fun creative techniques on how to develop such stories in a team. We will discuss the Do´s and Dont´s of memorable and emotional storytelling, and we will have a closer look on how to use different channels and instruments to really reach our audiences with a story. 

     

  • 18:30

    CLOSING

This year, Golden Hammer goes to the next level. New venue, top-notch Conference programme, a Workshop and an Award Event

Festival will start on 31 May with Workshop, where together with Dr. Saskia Wallner, Ketchum Global Partner and CEO of Ketchum in Austria, we will discuss the five elements of a good story and we will try out a couple of fun creative techniques on how to develop such stories in a team. We will discuss the Do´s and Dont´s of memorable and emotional storytelling, and we will have a closer look on how to use different channels and instruments to really reach our audiences with a story. 

On 2 June Festival will continue with Conference where speakers will be the members of Golden Hammer’s very select jury and very much on top of where the creative industry finds itself. And where it should or could go. 

WORKSHOP VENUE: Pullman Riga Old Town, Jēkaba iela 24, Rīga 

CONFERENCE VENUE: Pullman Riga Old Town, Jēkaba iela 24, Rīga 

AWARDS EVENT VENUE: Pullman Riga Old Town, Jēkaba  iela  24, Rīga

Ticket prices: Workshop - 79 EUR, Conference - 79 EUR,  Awards Event + Afterparty - 15 EUR.

Tickets for the Golden Hammer workshop, conference and awards event are available HERE. Please note that only credit card payments are accepted for online ticket purchases. If you would like to pay with bank transfer, please contact the Golden Hammer team - hammer@goldenhammer.eu. 

  • 09:00

    REGISTRATION AND FRESH BREWED MORNING COFFEE

  • 10:00

    OPENING

  • 10:10
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    Digital as an enhancementHANJA BARUSCHKE, Creative Director Digital of Jung von Matt/Limmat, Switzerland

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    The whole world is talking about digitisation, but it’s about finding the perfect balance of using traditional and new media in order to create an outstanding experience.
    Hanja’s team worked on the campaign Refugees welcome that resulted in many Cannes Lion, Clio and Eurobest Awards in 2016.

     

  • 10:40
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    Frankly SpeakingLEVAN LEPSVERIDZE, Creative Director of Leavingstone, Georgia

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    Genuine events and pure human emotions really matter.
    Levan is multi award winning Creative Director, he has won 59 awards on international advertising festivals, including Cannes Lions, Eurobest, London International Award, ADCE, Epica, Golden Drum, KIAF, Ad Black Sea.

     

  • 11:15
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    Where are we going to?ALEXANDER KAPELEVICH, Creative Owner of LOGA BIGA, Belarus

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    Is it the Insight, the Idea or the Execution to be in charge? On the example of 2016 Lions winners.
    Alexander is a prize winner and has been a jury member for White Square, Red Apple, KIAF, Idea, Ad Stars, New York Festival and some others.

     

  • 12:15

    LUNCH

  • 13:00
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    Advertising that doesn't suckTOBIAS WACKER, Creative Director of hasan & partners, Finland

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    A run through the hell of bad advertising and what to do about it. 
    His work has been shortlisted and awarded at e.g. Epica, Eurobest, Cresta, Red Apple, Cannes Lions, ADC*E, Guldägget, iF Communication Design Award, Effie Awards, Golden Hammer and at national award shows in Finland, Netherlands and Germany. Tobias has been serving in numerous national and international juries. 

     

  • 13:45
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    Bad Boys of Design — How to Get RichTAJO OJA, Lead Designer and Partner of Fraktal, Estonia

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    You've all heard the age-old mantra of "Good design saves the world". I'll show you how that hippy talk will get you nowhere and how to lie, cheat and steal your way to the top. With the help of dark patterns, deceptive design and other deliciously evil tricks.
    Tajo is young and talented award winning designer.

     

  • 14:30

    CLOSING

This year, Golden Hammer goes to the next level. New venue, top-notch Conference programme, a Workshop and an Award Event

Festival will start on 31 May with Workshop, where together with Dr. Saskia Wallner, Ketchum Global Partner and CEO of Ketchum in Austria, we will discuss the five elements of a good story and we will try out a couple of fun creative techniques on how to develop such stories in a team. We will discuss the Do´s and Dont´s of memorable and emotional storytelling, and we will have a closer look on how to use different channels and instruments to really reach our audiences with a story. 

On 2 June Festival will continue with Conference where speakers will be the members of Golden Hammer’s very select jury and very much on top of where the creative industry finds itself. And where it should or could go. 

WORKSHOP VENUE: Pullman Riga Old Town, Jēkaba iela 24, Rīga 

CONFERENCE VENUE: Pullman Riga Old Town, Jēkaba iela 24, Rīga 

AWARDS EVENT VENUE: Pullman Riga Old Town, Jēkaba  iela  24, Rīga

Ticket prices: Workshop - 79 EUR, Conference - 79 EUR,  Awards Event + Afterparty - 15 EUR.

Tickets for the Golden Hammer workshop, conference and awards event are available HERE. Please note that only credit card payments are accepted for online ticket purchases. If you would like to pay with bank transfer, please contact the Golden Hammer team - hammer@goldenhammer.eu. 

  • 19:00

    GOLDEN HAMMER AWARDS EVENT