Category Social
Subcategory Film
Entrant agency Jazz Communication
Client Romanian Ornithological Society
Brand Romanian Ornithological Society
Product/service Petition against the hunting law
Release date 21.04.2015
Associate creative director Andreea Ghenoiu
Senior Art Director Raluca Matei
Illustrator Mario Gazebro
Creative director Valentin Suciu

In March 2015, the Romanian Parliament, refusing to negociate with the Romanian Ornithological Society, prepared a new hunting law allowing the slaughter of songbirds. Especially larks, which are served as gourmet dishes in restaurants in Western Europe. We had to find a way to make the people revolt. So we gave the birds the voice of a beautiful Romanian soprano. Which was killed in a Youtube video so powerfull that was aired in primetime for free.