A Voice for Songbirds #saveoursongbirds

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    Category Social
    Subcategory Film
    Entrant agency Jazz Communication
    Client Romanian Ornithological Society
    Brand Romanian Ornithological Society
    Product/service Petition against the hunting law
    Release date 21.04.2015
    Associate creative director Andreea Ghenoiu
    Senior Art Director Raluca Matei
    Illustrator Mario Gazebro
    Creative director Valentin Suciu
    CLIENT SERVICE DIRECTOR Irina Pencea

    In March 2015, the Romanian Parliament, refusing to negociate with the Romanian Ornithological Society, prepared a new hunting law allowing the slaughter of songbirds. Especially larks, which are served as gourmet dishes in restaurants in Western Europe. We had to find a way to make the people revolt. So we gave the birds the voice of a beautiful Romanian soprano. Which was killed in a Youtube video so powerfull that was aired in primetime for free.