Category | Social |
Subcategory | Film |
Entrant agency | Jazz Communication |
Client | Romanian Ornithological Society |
Brand | Romanian Ornithological Society |
Product/service | Petition against the hunting law |
Release date | 21.04.2015 |
Associate creative director | Andreea Ghenoiu |
Senior Art Director | Raluca Matei |
Illustrator | Mario Gazebro |
Creative director | Valentin Suciu |
CLIENT SERVICE DIRECTOR | Irina Pencea |
In March 2015, the Romanian Parliament, refusing to negociate with the Romanian Ornithological Society, prepared a new hunting law allowing the slaughter of songbirds. Especially larks, which are served as gourmet dishes in restaurants in Western Europe. We had to find a way to make the people revolt. So we gave the birds the voice of a beautiful Romanian soprano. Which was killed in a Youtube video so powerfull that was aired in primetime for free.