Absolut’s brand idea is to make people open up in order to make the world more interesting and diverse. A mixed world, in terms of opinions, backgrounds, taste, looks. We get task how to solve this in a modern way in digital.

Absolut’s global summer campaign for 2016 is a celebration of this idea. It is about mixing people, music and drinks. The web app ABSOLUT MIXR takes care of the music part.

When you invite to a party, or just ask people to come over to your house, you ask them to connect with you on Spotify, and share all their playlists, just some, or a custom made one, to the party. Our algorithm then mixes the music to make everyone feel at home and surprised at the same time. You as a host sets the mood and the tempo, and develop the mix throughout the party. With Absolut Mixr, all guests contribute to make an Absolut night. For real, by being themselves, and metaphorically, through the music.

Absolut Mixrwas launched in May 2016 in more than 40 countries around the world.