Basketball club VEF Riga wanted to announce the arrival of two quite known players. One of them had acquired a reputation of a bad boy with somewhat unpredictable playing style, the other one being an always smiling family guy and very disciplined on the pitch.

Colourfully black&white.

Basketball unites the opposites. Not only it brings together different type of players, it's also both gracious and brutal, it uses cold reasoning and instinct, it has a clean game and a dirty one. Since VEF Riga plays in black and white jerseys, we decided to use the oxymoron of it being black and white, yet colourful . IMPORTANT: in Latvian the term "colourful" is a synonym for "interesting".

It's an image campaign, so the results are a bit hard to measure since they were never monitored.