Category Design and Branding
Subcategory Original business gifts
Entrant agency Mayer/McCann Erickson
Client Homola Sport Ltd.
Brand Mato Homola
Product/service Homola sport
Release date 03.03.2016
Creative director Juraj Šulík
Art director Martin Larry Jaňák
Copywriter Lucia Čarná
Copywriter Barbora Meszárošová

To create a unique direct mail by which Maťo Homola will be invited to discussion about sponsorship in the biggest corporations worldwide.

For a young racer is not easy to catch the attention of potential sponsors. But how can it be possible attract the highest managers in Red Bull headquarters? We have caught their attention by unusual case with a realistic copy of Martin’s racing helmet with unique design.

The body of special helmet contains an audio playback system, which reproduces all the sounds of the race from the beginning till the end. We have also sent a special brochure full of information about the racer- Martin Homola- all his successes and also all about the medial power of his talent.

The message has been listened by the biggest names of the biggest brands and opened the door for the bilateral communication between Maťo Homola and potential sponsors.