The Academy of Performing Arts organizes a prestigious annual Festival of Theatre Schools. The 21st annual of the event was held in 2016. Our task was to invite not only students and emerging actors, but foremost as many visitors interested in traditional “adult” theatre as possible.

Students need the viewers to come to the next Istropolitana Project International Festival of Theatre Schools. Because they need audience to feel that there is a purpose in doing theatre, so that their talent is not wasted. Otherwise, they'll act in adverts.

We created a campaign featuring real students of acting (festival participants), who showed how sad their career might have ended up if they gave up theatre.

Naturally, the festival was completely sold out.