Category Digital and Mobile
Subcategory Social platform video
Entrant agency Young & Rubicam Budapest
Client Amnesty International Hungary
Brand Amnesty International
Product/service Stop Torture
Release date 22.04.2015
Creative director László Falvay
Associate creative director Karolina Galácz
Copywriter Karolina Galácz
Art director Áron Hujber
Art director Zoltán Visy
Account director Ádám Gyarmati
Website www.movietrailerhijack.com

People spend almost half of their day online. But when they're consuming media on the internet, they want to be entertained. Amnesty International Hungary wanted to give them the truth, instead of the expected entertaining, escapist content. Four online trailer videos of upcoming 2015 blockbusters were hijacked. Instead of the trailer, they show the reality.