Category | Digital and Mobile |
Subcategory | Social platform video |
Entrant agency | Young & Rubicam Budapest |
Client | Amnesty International Hungary |
Brand | Amnesty International |
Product/service | Stop Torture |
Release date | 22.04.2015 |
Creative director | László Falvay |
Associate creative director | Karolina Galácz |
Copywriter | Karolina Galácz |
Art director | Áron Hujber |
Art director | Zoltán Visy |
Account director | Ádám Gyarmati |
Website | www.movietrailerhijack.com |
People spend almost half of their day online. But when they're consuming media on the internet, they want to be entertained. Amnesty International Hungary wanted to give them the truth, instead of the expected entertaining, escapist content. Four online trailer videos of upcoming 2015 blockbusters were hijacked. Instead of the trailer, they show the reality.