Category Film
Subcategory TV & cinema ads
Entrant agency Wiktor Leo Burnett
Client Heineken Slovakia - Zlaty Bazant
Brand Zlaty Bazant
Product/service Zlaty Bazant Radler
Release date 01.06.2016
Advertising agency Wiktor Leo Burnett
Production agency Hitchhiker Films
Creative director Stefan Andrejco
Art director Stefan Andrejco
Copywriter Martin Keder
Executive creative director Peter Kacenka
DIRECTOR Jakub Rehorek

Zlaty Bazant launched non-alcoholic Radler in new closable bottle

We needed to find relevant insight for such a banal benefit. So from now on, no more spills.

Funny stories from little known town Hurbanovo, where the Radler is brewed.

200% sales increase and 90% market share in comparision with the biggest competition.