|Subcategory||TV & cinema ads|
|Entrant agency||Wiktor Leo Burnett|
|Client||Heineken Slovakia - Zlaty Bazant|
|Product/service||Zlaty Bazant Radler|
|Advertising agency||Wiktor Leo Burnett|
|Production agency||Hitchhiker Films|
|Creative director||Stefan Andrejco|
|Art director||Stefan Andrejco|
|Executive creative director||Peter Kacenka|
|DIRECTOR OF PHOTOGRAPHY||Dusan Husar|
Zlaty Bazant launched non-alcoholic Radler in new closable bottle
We needed to find relevant insight for such a banal benefit. So from now on, no more spills.
Funny stories from little known town Hurbanovo, where the Radler is brewed.
200% sales increase and 90% market share in comparision with the biggest competition.