Category Film
Subcategory TV & cinema ads
Entrant agency MILK Agency
Client ERGO Insurance SE Lithuanian Branch
Brand ERGO
Product/service ERGO personal civil liability insurance
Release date 23.03.2017
Advertising agency MILK Agency
Production agency Zest
Art director Justas Radvinauskas
Copywriter Vilius Gostevicius
ACCOUNT MANAGER Marius Liaugminas
Creative director Rimantas Stanevicius

Introduce insurance product which is wide with its insurable situations.

Show singing people who apologize for the damage they have made for other people.

When we do something wrong to others, we want to apologize, but in certain situations that is not enough. This is what we wanted to show with the video ad – sometimes "sorry" is not enough, so it is better to have a personal civil liability insurance for unexpected situations that happen in everyday life.

N/A – research results are not yet in, but it was actively discussed and shared online.