|Entrant agency||ESSE Production House|
|Advertising agency||Royal ® Advertising|
|Production agency||ESSE Production House|
|BUSINESS DIRECTOR||Sergey Feshchenko|
|MANAGING PARTNER||Vladimir Sementsov|
|PROJECT MANAGER||Evgeny Mironyuk|
|Creative director||Andrey Franchuk|
|Art director||Innokenty Vyrovoy|
|DIRECTOR OF PHOTOGRAPHY||Lena Chekhovskaya|
|EXECUTIVE PRODCUER||Vitaly Sheremetiev|
|LINE PRODUCER||Olga Beskhmelnitsina|
Signature is premium class apartment complex based in the centre of Kyiv, Ukraine. It's uniqueness is that the apartments in the complex are offered in an "open-plan" concept. Which means the future residents can make planning entirely to their taste. So the main task was to show the innovative nature of the complex and all the unusual opportunities offered to clients.
The idea was to compare the Signature to the futuristic dream, "the house of the future". To show the freedom and opportunities of the clients with computer graphics. To show that there's no limits and no borders for your imagination at Signature apartment complex.
To demonstrate "the house of the future", it was necessary to use a lot of complex motion graphics. All the scenes were shot in the studio on the green screen and then finalized on post production
Commercial was broadcasted in the Internet and used as the basis of Signature web site http://signature.ua