Category | PR |
Subcategory | Corporate communication |
Entrant agency | Geometry Global Bucharest |
Client | Ponderas |
Brand | Ponderas |
Product/service | Hospital |
Release date | 16.05.2015 |
Creative director | Mihai Fetcu |
Senior Art Director | Claudia Pascu |
SENIOR COPYWRITER | Marina Cordun |
ACCOUNT MANAGER | Ada Iftodi |
DIGITAL ACCOUNT MANAGER | Raluca Berceanu |
PR MANAGER | Mihaela Zaharia |
PRODUCTION MANAGER | Ionut Iacobache |
Website | https://www.facebook.com/Ponderas/app/843576139049899/ |
Ponderas, a hospital treating obese patients, wants to fight this problem before intrusive surgery, like sleeve gastrectomy, is needed. The Kilometers Bank is a platform that uses prevention as an exchange currency! Simply by monitoring healthy activities and posting the achieved kilometers on Facebook, #TheKmBank, opened a unique bank account. The kilometers one gathers can then be transformed into Ponderas services and treatments.