Category PR
Subcategory Corporate communication
Entrant agency Geometry Global Bucharest
Client Ponderas
Brand Ponderas
Product/service Hospital
Release date 16.05.2015
Creative director Mihai Fetcu
Senior Art Director Claudia Pascu
SENIOR COPYWRITER Marina Cordun
ACCOUNT MANAGER Ada Iftodi
DIGITAL ACCOUNT MANAGER Raluca Berceanu
PR MANAGER Mihaela Zaharia
PRODUCTION MANAGER Ionut Iacobache
Website https://www.facebook.com/Ponderas/app/843576139049899/

Ponderas, a hospital treating obese patients, wants to fight this problem before intrusive surgery, like sleeve gastrectomy, is needed. The Kilometers Bank is a platform that uses prevention as an exchange currency! Simply by monitoring healthy activities and posting the achieved kilometers on Facebook, #TheKmBank, opened a unique bank account. The kilometers one gathers can then be transformed into Ponderas services and treatments.