| Category | Social |
| Subcategory | Film |
| Entrant agency | Havas Worldwide Helsinki |
| Client | Cancer Society of Finland |
| Brand | Cancer Society Of Finland |
| Product/service | Anti-smoking awareness |
| Release date | 13.04.2016 |
| Production agency | Cocoa Mediaproductions |
| Creative director | Marko Vuorensola |
| Art director | Jon Gustavson |
| Copywriter | Marko Vuorinen |
| Account director | Johanna Vuorensola |
| COMMUNICATIONS ASSISTANT | Laura Lybeck |
| DEVELOPER | Mika Niemi |
| PRODUCER | Ville Salminen |
| DIRECTOR | Tom Hakala, Hamy Ramezan |
| EDITOR | Janne Kilpeläinen |
| DIRECTOR OF PHOTOGRAPHY | Johan Wasicki, Ville Salminen |
| SET DESIGNER | Carolina Simberg |
| SOUND DESIGNER | Markku Mäkelä |
| Other | 1st AD: Siiri Koponen |
| Other | 1st AC: Sonja Huttunen |
| Other | Gaffer: Miska Rämö |
| Other | Colorist: Joni Kuusisto |
| Other | Stylist: Siiri Sirviö, Paula Jaako |
| Other | Make Up: Oona Tarvajärvi, Saara Pyykkö |
| Other | Production assistant: Janina Timgren |
A music video was produced featuring a throat cancer survivor performing a shocking version of a pop hit adored by teens. The performance gives nicotine addiction a voice to remember, not only a sound but also a look that will stay in teens heads and affect their decision making when choosing whether to use tobacco products or not.
