Category Promo & Activation
Subcategory Sponsorship or partnership
Entrant agency MILK Agency
Client ERGO Insurance SE Lithuanian Branch
Brand ERGO
Product/service Wrong Movie Insurance
Release date 21.03.2016
Advertising agency MILK Agency
ACCOUNT MANAGER Ugne Radziukynaite
Creative director Rimantas Stanevicius
Art director Rapolas Vosylius
Copywriter Asta Buteikyte
DESIGNER Vytautas Petrauskas
DESIGNER Mykolas Puodziunas

KINO PAVASARIS is an independent film festival that attracts loads of people. But not all understand these films. It is the way it is, either you love it, or you hate it. So people sometimes get lost while choosing what movie to see.

An online test for movie-goers that suggested three movies that one could possibly like. And if they wanted to be sure, they could sign an insurance contract at the end of the test.

As movie-goers can easily get lost in a wide range of movies participating in the festival, insurance company ERGO, as the main sponsor, decided to help them and prove the brand promise: „To insure is to understand” by introducing a new product: The wrong movie insurance for those who can’t decide: to love or to hate independent movies. The signed contract was like an insurance from bad decisions.

30% of visitors filled out the form (ie, new contacts for ERGO), but no claims were processed.