The definition of DIRECT is targeted direct communication designed to generate a response or a specific action whilst building and prolonging relationships with consumer. Work has to contain not only a response mechanism- coupon, phone number etc. - but also has some directly attributable effect on consumer behavior and obtains a measurable response.

Your entry must include an image file case study. A video case study is recommended. 

Please note: 

• The Festival is unable to accept entries not meeting the defined technical requirements.
• All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
• All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
• The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds.
• Image file is digital visual presentation of your work, including images and text 180 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section