The definition of MEDIA category is the creative and appropriate use of media, and how media ideas demonstrate the understanding of the target market, innovatively implement strategy across channels maximizing business results for a successful outcome. The jury will be looking not just for excellent ideas, but moreover, ideas that work. Entries have to demonstrate a thorough understanding of the target audience and their relationship with the brand, innovative implementation of the strategy across the selected channel, and how the media solution maximized business results for a successful outcome.

Your entry must include an image file case study. A video case study is recommended. 

An entry or campaign may be submitted in up to three Media subcategories max.

Please note: 

• The Festival is unable to accept entries not meeting the defined technical requirements.
• All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
• All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
• The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds. 
• Image file is digital visual presentation of your work, including images and text 180 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section