Promo & Activation category encloses activity designed to create immediate activation and/or offer for the sales of a product or service. This may be implemented using sampling, tie-ins, competitions, events, in-store advertising events, exhibitions and other promotional vehicles, such as digital media.
Your entry must include an image file case study. A video case study is recommended.
Please note:
- The Festival is unable to accept entries not meeting the defined technical requirements.
- All symbols and texts that could be used to identify the author and submitter must be removed, except when the submitted entry is self-promotional.
- All submissions must be in English. If the ad or campaign was executed in any other language than English, a translation must be provided.
- The case study image file and video must show us three things - what was the challenge, how you overcame it and, of course, the result. Case study video must not exceed 180 seconds.
- Image file is digital visual presentation of your work, including images and text 180 max. words, covering the challenge/brief, solution and results. Example of Image file you will fing in FAQ section
| TECHNICAL REQUIREMENTS | |
|---|---|
| Case study | Image file |
|
File format: MP4/h.264 Resolution: 1280x720 (720p) Frame rate: 25p |
File format: JPEG Resolution: 300dpi Format: RGB (CMYK will not be accepted) Longest edge: 420mm |
| Subcategories | |
|---|---|
| I1 | Promotional Stunts and Live Advertising |
| Short/one-off live pop up executions, street teams, publicity stunts, street stunts | |
| I2 | Live Shows/Concerts/Festivals/Events |
| Sport events, music festivals, fairs, trade shows, corporate entertainment, live concerts, built stages. | |
| I3 | Use of Exhibitions and Digital Installations |
| A more permanent feature, including: vending machines, interactive digital events, floor graphics, transit advertising | |
| I4 | Non-Traditional Ambient and Guerilla marketing |
| Non-traditional outdoor/billboards including, 3D and non-standard shaped sites, ticket barriers, signage, wallscape, digital billboards, window clings, building wrapping, executions that utilize a space or an existing permanent feature, helicopter banners, out-of-store sampling, glasses, beer mats and ashtrays, flyers, stickers, signage, street teams, street art, street furniture and transit advertising. | |
| I5 | Customer in-Store Experience |
| Including in-door temporary installations and displays, using samples, special discounts, customer marketing, promotions, incentives, product demonstrations, store-within-a –store, banners, posters. | |
| I6 | Sponsorship or Partnership |
| For a campaign that utilized a sponsorship or tie-in partner (samples and/or photographs as support can be submitted ) | |
| I7 | Digital or Social media |
| Activities designed and implemented only in online, mobile or social media environment using digital/social platforms. | |