Executive Creative Director/director/mentor, United Kingdom

Started my career in advertising in the early 80s, began working at Saatchi & Saatchi (under the guidance of Paul Arden) in 1985, which over the following 15 years was to become the world’s most creative ad agency.

Quit agency life in 2001 to direct commercials but soon found myself both writing and directing ads for major brands.

I was again recruited by Saatchis in 2009 to take the helm as ECD at Saatchi Budapest where it has since become one of the best creative agencies in Hungary.

This started a whole new aspect of my career when Saatchis would send me to several agencies in their European and African network to help win business and  improve the creative output.

At the moment I am writing / designing / editing a book on my mentor Paul Arden’s (deceased) photographic collection which will be launched later in the year.


Creative Awards include:

3 Cannes Golds, several Cannes Silvers, D&AD silvers, Art directors’ Club Golds, Campaign Poster Golds, Campaign Press Golds, Creative Circle Golds,…..

Proudest moment: 1992 Best of the Best award at New york’s One Show awards (Best ad in America)

Most iconic craetive work: Britain’s National Lottery campaign; creation of the “hand of Good Fortune” which is still the emblem of the National Lottery 22 years after it’s launch.