Creative Director of Geometry Global Bucharest, Romania
Geometry’s Creative Director, Mihai Fetcu, is one of Romania’s pioneering creatives. With a background rooted in product design that saw him building what he thought might be ‘the next Romanian 4x4’ at age 23, Mihai ‘accidentally’ fell into advertising. Now with almost twenty years’ experience in the business, he has racked up a considerable number of awards for his behaviour-changing activation campaigns, not to mention the only Romanian Lion won at Cannes in 2015.
Now advising on Cannes’ 2017 Promo & Activations category, Mihai is a big voice for activation work globally.