As Creative Director and Founding Partner, Peter guides Adikt Mobile’s strategic and creative vision - a vision that is continuously evolving but stays true to the founding ideology of combining sweet creativity and breakthrough technology.

Peter leads a diverse group of ad and tech people that include designers, copywriters, interaction designers, and technologists. From these disciplines, he curates teams that collaborate on a variety of work, from mobile applications, to TV spots and everything in-between.

For over a decade Peter has led creative development of innovative digital agencies across Europe, been a range of award show juries and has worked with clients such as Nike, Coca-Cola, Microsoft, Pernod Ricard and Škoda.

Since its birth in 2012, Adikt has become one of the most awarded mobile dev. agencies in the Central and Eastern Europe and won major creative awards including Clio Awards, Effie Awards, Cannes Lions, ADC and Red Dot Awards.

Beginning his career as a designer in Helsinki, Peter continued as an art director and transitioned to digital in the late 90’s. In early 2000’s he moved to London where he continued as an art director. Some years later he moved to Prague where his range of experience across marketing disciplines and technology finally led him to found Adikt Mobile.