A delicious meal in the wonderful atmosphere of the Laivas restaurant was the perfect way to conclude the 17th Golden Hammer international advertising festival on the evening of 3 June.
Naturally, some of the diners were in a very celebratory mood, having picked up their prizes during the Awards Event to Isobar Budapest in Hungary while the main prize in the communications category – the Communications Folder – went to OMD Sweden. This year’s main prize in the digital category – the Access Key – went to Young & Rubicam Budapest (Hungary), but the PR Frame, top prize in the public relations category was also snapped up by Hungary’s Young & Rubicam Budapest.
Unsurprisingly, the top festival award – the Network of the Year – went to the Young & Rubicam agency network.
Of the 91 shortlisted works, 18 works were awarded Golden Hammers, while 27 gained Silver Hammers. This year, the Grand Prix – only awarded to works rated particularly highly – was only bestowed on one work, the PR jury nominating Every Day a Play, executed by Young & Rubicam Budapest. The night’s list of winners contained entries from a total of 13 countries.
Thanks to the juries for their hard work, to all who entered, and all who joined us – we look forward to seeing you again next year.
Yours, the Golden Hammer team