The main prize in the Creative category – the Creativity Case – was awarded to Leavingstone while the main prize in the Communications category – the Communications Folder – went to Golin / MullenLowe Romania. This year’s main prize in the Digital category – the Access Key – went to Leavingstone, while the PR Frame, top prize in the Public relations category, was also snapped up by Golin / MullenLowe Romania. The top festival award – the Network of the Year – went to the Golin agency network.
Of the 131 shortlisted works, 26 works were awarded Golden Hammers, while 23 gained Silver Hammers. This year, the Grand Prix – only awarded to works rated particularly highly (Grand Prix can be selected only on the basis of consensus) – was bestowed on 7 works: Creative jury nominated Hungry Hungry Hamsters (Leavingstone, Georgia) in Craft category, and The Invisibles (Walk, Poland) in Social category; PR jury nominated Electric Castle - Unofficial Partners (Golin / MullenLowe, Romania); Communications jury nominated The lick-hiker's guide to inner strength (hasan & partners, Finland) in Content and Entertainment category, Digital Iron Curtain (TRIAD Advertising, Slovakia) in Direct category, Underground Periscopes (Wiktor Leo Burnett, Slovakia) in Media category and Electric Castle - Unofficial Partners (Golin / MullenLowe, Romania) in Promo & Activation category.
Full winners list: HERE
Golden Hammer is a festival of creativity in every sense. We honour victories achieved, congratulate passionate projects and celebrate the awesomeness of bright minds that know no boundaries.